Designing for the AI Era, and the Humans Navigating It.
I'm Lin, a design leader with deep experience in Financial Services, Government Systems, and InsurTech. I work where AI-era products meet high-stakes complexity: the kind where the human experience is at the center of every consideration. Above all, I am most proud of the people I've had the honor of managing and mentoring along the way.
Selected Work
38% mobile conversion rate on net-new mobile feature.
Brought payment plan enrollment into the mobile app for 330M customers in a regulated, high-stakes collections experience.
4 products shipped. 25-year-old legacy systems replaced.
Led UX across a DoD program serving 1M applicants/year — field research, design system, and end-to-end modernization across 65 locations.
10M+ downloads. 1M monthly users. A ground-up redesign.
3 month program redesigning Allstate's mobile ecosystem — navigation, payments, and the integration of identity protection into a unified experience.
My Values
Coach
Helping my team grow.
Diplomat
Earning partner trust by speaking their language.
Champion
Advocating using data.
Architect
Understanding people and how they work.