Designing for the AI Era, and the Humans Navigating It.
I'm Lin, a design leader with deep experience in fintech, government systems, and insurance. I work where AI-era products meet high-stakes complexity: the kind of regulated spaces where research-backed design and clear execution aren't optional. I lead cross-functional teams, mentor designers, and ship work that shows up in the numbers.
Selected Work
38% mobile conversion rate on net-new mobile feature.
Brought payment plan enrollment into the mobile app for 330M customers in a regulated, high-stakes collections experience.
4 products shipped. 25-year-old legacy systems replaced.
Led UX across a DoD program serving 1M applicants/year — field research, design system, and end-to-end modernization across 65 locations.
10M+ downloads. 1M monthly users. A ground-up redesign.
3 month program redesigning Allstate's mobile ecosystem — navigation, payments, and the integration of identity protection into a unified experience.