Designing for the AI Era, and the Humans Navigating It.
I'm Lin, a design leader with deep experience in fintech, government systems, and insurance. I work where AI-era products meet high-stakes complexity: the kind of regulated spaces where research-backed design and clear execution aren't optional. I lead cross-functional teams, mentor designers, and ship work that shows up in the numbers.
Core Expertise
AI-Powered Product Design • AI Workflows • Cross-Functional Leadership • Experience Architecture • Data-Driven UX • Fintech • Highly Regulated Industries
Tools
Claude • Figma • Gemini • Perplexity • v0 • UserTesting • GitHub
My Work
38% mobile conversion rate on net-new mobile feature.
Brought payment plan enrollment into the mobile app for 330M customers in a regulated, high-stakes collections experience.
Discover Financial · Project Lead · 8 months · Q4 2025
4 products shipped. 25-year-old legacy systems replaced.
Led UX across a DoD program serving 1M applicants/year — field research, design system, and end-to-end modernization across 65 locations.
2021–2024 · 40 engineers · 3 teams
10M+ downloads. 1M monthly users. A ground-up redesign.
3 month program redesigning Allstate's mobile ecosystem navigation, payments, and the integration of identity protection into a unified experience.
2021 · 6 dev teams